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5 Factors To Consider Before Website Redesigning

What is Website Redesign?

Web redesigning means changing the current layout of the website. These changes are done to make it more appealing, informative, and up-to-date. It also helps improve the overall look, feel, and functionality of the site. Most companies consider web redesigning as a way to advertise their company or product.

For example, Facebook, Twitter, Apple iTunes, etc., have recently redesigned their websites because it's important for them to always stay fresh and relevant with what's going on in the market right now. This helps them develop stronger brand loyalty with their customers as well as attract new clients.

What Are The Benefits Of Redesigning Your Website?

  • Mobile Traffic Increase: The need for a mobile-friendly site is a necessity these days. Google has even started penalizing sites that aren't mobile-friendly in their search results. A new website design can help you take advantage of this growing trend and get ahead of the competition.

  • Branding: In simple terms, branding refers to how people see your business. In order for them to perceive you as a respectable company that provides quality products or services, one of the key aspects is to have an aesthetically pleasing website that highlights all aspects of your business while remaining professional.

  • Improved Conversion Rate: Websites with a clutter-free layout and minimal distractions generally tend to perform better than those with cluttered designs filled with ads, popups, and other disruptive elements. A new design can help you remove all the distractions and increase the number of people who want to know more about your business.

  • Attractiveness: In today's world where social media has become a focal point for most businesses, it is crucial to have a good-looking website that will not only attract existing clients but also encourages them to share your site with their friends and followers on various social networking sites.

  • Customer Feedback: One big advantage of having a modern website with an easy-to-use interface is that customers can easily provide feedback, suggestions, or complaints. This data helps in improving the overall customer experience thus increasing customer satisfaction levels and brand loyalty.

Before stepping into any kind of drastic changes follow all or some of these important factors:

Review Your Current Website

This is one of the most critical phases in the web re-designing process where information architecture and content organization play a major role. Nowadays marketers rely on analytics tools so this step will definitely help you get an idea about what all needs attention and what you should avoid.

You need to inspect your current website thoroughly to let know exactly how it looks like, what features are offered, and possible problems you face there. Besides that, try to analyze the way users use this particular website and which sections or navigation menus cause more traffic. This will help you determine some major changes on your webpage and make it more user-friendly and SEO-friendly as well.

Update Irrelevant Content

This is one of the very first steps of the web designing process because obsolete information on your website can badly affect its ranking in search engines as well as diminish visitor interest towards such pages. If you haven't added any new information to those pages, then remove them from your website as it will be more favorable for search engine spiders.

Analyze Your Competition

Before you get into designing a website from scratch, spend some time analyzing what other websites in your industry are doing. This means checking out competitor's web designs, user experience, how they generate traffic, etc. If possible try to find ways in which they have implemented better strategies compared to yours so you can replicate their success while still making sure visitors to your site will feel like they are using an entirely unique website.

Your website is a representation of your business and the services that you offer, therefore it is necessary to know how well your competitors are doing so as to implement better strategies. You can easily figure out who your competitive market is by identifying similar websites and the keywords they rank for. Ranking reports will give you an idea about how long their web pages take to load as speed has become one of the major factors used by search engines to rank websites today.

Your website is a representation of your business and the services that you offer, therefore it is necessary to know how well your competitors are doing so as to implement better strategies. You can easily figure out who your competitive market is by identifying similar websites and the keywords they rank for. Ranking reports will give you an idea about how long their web pages take to load as speed has become one of the major factors used by search engines to rank websites today.

Web Redesign Checklist is Required

Before starting with your web-redesign project it is important to make sure you create a list of all the necessary things you need to do. Make sure you know exactly what needs to be updated, where the changes will take place, their priority, and how long it will take to complete each task. Use this checklist for guidance when revamping your site so there are no delays during your redesign process.

The last step involves the implementation of all aspects mentioned above which will require several rounds of edits until you finally end up with something that suits your needs. Keep in mind that well-organized content helps visitors navigate through different sections quickly so make sure everything is labeled correctly. Keeping these factors in consideration next time before redesigning your website will not only save you valuable time but also allow you to avoid potential risks involved. As websites are the primary tool used by marketers these days, therefore, following all or some of these steps will definitely help you in maintaining healthy competition.

Establish Reasonable Deadline

Set up a timeline before initiating the design process so that there aren't any hiccups along the way or confusion about who should be doing what or by when certain aspects must be completed. If the redesign of your website is a priority project it must be given enough time to complete in order for everything to go smoothly. Keep track of your progress using an online tool like Trello which helps you maintain an organized list of priorities, deadlines, and what needs to get done when.

After knowing what's required and what's not, there comes the time frame in which this process needs to be completed. Although setting a deadline sounds pretty simple however it involves certain things like:

• Availability of resources (in case you are hiring someone)

• Availability of time

• Priorities set by the business owner.

Keep in mind that you are setting up a deadline for yourself, therefore it is important to prioritize tasks and complete the most crucial ones first.

Conclusion

So there are 5 things that need to be considered before starting with a web re-designing project, make sure you cover these bases before getting started so you can launch your redesigned site without any unpleasant surprises along the way.

Do you want help with your e-commerce website? Pixel Street is here for you. We've worked on many websites and can make sure everything runs smoothly from the ground up so contact us today if that's what interests you at all - any task will be appreciated, even something small as a logo design would really mean a lot to us too :) Thanks again for reading through this post; stay tuned because there might be more awesome stuff coming soon ;)

Author Name: Khurshid Alam

Author Bio: Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.

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