Tag: Branding

Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only makes a memorable impression on consumers but allows customers and clients to know what to expect from company. It is a way of distinguishing yourself from competitors and clarifying what you offer that makes you the better choice.