Ask any mobile app developer and they'll tell you that content becomes the source of contentment for your end-users. Mobile apps that focus on good content tirelessly, remain enshrined in people’s minds even when they are not using them.
It’s great that you are on the verge of launching a mobile app for your brand. In this age where brands literally lock horns with each other, a good mobile app can be the barometer of your success and longevity.
However, your mobile app is not the only app in the fray. And you are not the only player in your industry. Try to see it in this way; the market is like a galaxy with innumerable meteors, comets, and asteroids moving at a brisk pace, and you have to position yourself as the proverbial shining star.
So, your mobile app’s content should be akin to those beams of radiant light that a star is known for. Concerted focus on good content is also the USP of professional mobile app developers.
Your mobile app must be laced with all the latest technologies, but what you need to make it thrive is good content. The idea is to connect with the customer through good content that’s instantly acceptable, intelligible, uncomplicated, and effective.
If we look at any popular mobile app, the first defining feature is good content that strikes an instant chord with the end-users. Good content also ensures that your mobile app continues to hover in people’s minds even when they are not using it. Good content makes your mobile app iconic of all the mobile apps in your industry.
Here, let’s take the example of food mobile apps such as Swiggy and Zomato which whip your hunger even when you are not feeling hungry! Their content is very simple and effective. They also use attractive punchlines to make their content rule people’s minds and gastronomical inclinations.
Swiggy has leveraged its good content to enter into the grocery delivery segment as well. You can order anything from fruits, vegetables, and groceries and Swiggy delivers it with minimum delay. This is something that might give stalwarts such as Big Basket and Grofers a lot to ponder over.
To understand the relevance of good content, it’s important that we decipher its connotation. It’s not tough to comprehend but it does entail subtleties that need to be imbibed if your mobile app is to outshine the other apps in competition.Good content appeals to the end-user
Brands, as much as they are built by entrepreneurs, are equally catapulted to the sky by end-users. While deciding the content strategy for your mobile app, you have to understand the tastes and preferences of your clients. Your content will be classified as good content if it attracts people and helps in conversion of business leads.
And higher the conversion, the higher will be your profitability. Moreover, good content also incorporates a detailed research and analysis of the prevailing market trends. You have to keep a hawk eye on the content strategy of your competitors as well. What you perceive as good content might prove to be futile if it fails to give your competitors a run for their money.
According to content marketing experts, good content is one that is portrayed on the mobile app in accordance with the end-user’s interest and preferences. Good content, as we said earlier, strikes an instant chord with the client. And in tune with this sentiment, good content engineers a cherishable experience for the mobile app’s users. Like a good script that defines a good film, good content is one that keeps the end-users hooked to the mobile app. Ironically, good content should be original and creative, and without any iota of plagiarism. That’s because something copied doesn’t survive for long. It vanishes without a trace, and the same applies to content.
Good content entails riveting blogs
A blog is like the deft touches that a painter adds to the motif. If that sounds too poetic, then log on to any interiors or food mobile app and see for yourself the effort they channelise towards blogs. Good content is incomplete without blogs because they give a veritable touch-and-feel experience of your products to the user even before they have begun using it.
You have to identify the target audience and generate blogs that are as riveting as your product. Blogs, unlike other content, effuse creativity and this is an area where talented writers can add polish to mundanity. And blogs are one of the most inexpensive and simple mediums to create awareness about your brand and your mobile app.
Content that piggybacks on good and informative blogs continues to keep people immersed in the mobile app and your brand. In fact, blogging has become a distinguishing feature in mobile apps and content marketers hire bloggers on a regular basis. Well, there’s another reason why blogs are integral to content.
And that’s their conversational nature which gives the feeling of a live interaction between the blogger and the end-users. Mobile apps that are focused on home décor, interiors, and apparels are great examples of blogging prowess being capitalised to maintain a vast clientele.Good content shuns rigidity
Good content is marked by flexibility and adjustability, and can be regularly tailored to the prevalent market trends. Dynamism, if infused in content, can make the end-users embark on a joy ride every time they log on to your mobile app.
For example, fitness mobile apps govern our fitness regimen with regular content on health, fitness, and weight-management. So, good content never follows any fixed paradigms and shuns the ‘one-size-fits-all’ approach. Good content reflects the prevalent perception of ‘what’s good’ according to the market lexicon. There’s always a scope for improvement in good content.
Your mobile app hinges on good content and you should make it an area of top priority. Plan your content in advance and keep tailoring it to build your brand and retain your clientele. And remember that your mobile app has a huge appetite that needs to be satiated. Good content is its fodder.