Today, in an ultra-connected world, digital marketing, and digital promotion appear essential in your marketing strategies. In this guide, we'll look at the different methods you must promote your new brand.
CREATE YOUR BRAND
From your idea for the garment to the design of the latter, your brand must be present in your clothing line from top to bottom. Even your logo should find a place online of your baby girl dresses. It seems obvious, but it is important to clarify as soon as possible what your brand represents in the eyes of your customers, but also what it represents for you. You need to make sure that every decision you make throughout your creative process reflects your brand identity.
DESIGN YOUR LINE
At this point, you will have designed your clothing line and created technical files containing detailed information on the manufacture of each piece (including fabric, material, etc.). You will also have made samples of each piece, which have been tested for quality and comfort.
COOPERATION WITH A MANUFACTURER
To bring your vision to life, you will have teamed up with a manufacturing partner to take care of your production. Whether you've chosen to work with local factories or overseas production suppliers, you'll have a contract in place for at least the first set of your collection, which will be life and ready to be promoted for sale. If you haven't reached this stage of the process yet. Do not hesitate to contact us, at City Beautiful Children’s Boutique we take care of the entire supply chain, from design to the creation of tech packs, the supply of fabrics and accessories, the creation of samples, from bulk garment production, packaging, quality control assessment to arranging product delivery.
KEEP A LAUNCH DATE IN MIND
From the start, it's good to have a launch date in mind when launching a new clothing business. It's okay for this date to change as you grow your business, but if you don't have a date in mind at the start, you're getting into a calendar with no end date. This can be daunting and make it take a lot longer to plan and decide on certain aspects of your plan.
SO FAR WHAT HAVE YOU DONE?
If you've reached the stage where you're developing your marketing plan and thinking about how best to promote your new fashion line online, then you've already come a long way. At this point, you've probably already gone through the following steps:
TO START YOUR WEBSITE
You will need a website if you want to sell products. However, this process should not be overlooked because, as an online storefront, your website is the most important factor in promoting your brand to a new audience. It may also be a good idea to start a blog to educate your customers. Or to share your vision of the brand.
So, you bought your domain name and set up a server and email hosting, but now what? For the creation of the site, you must plan the part that you can do yourself. And the one you'll need help with. For the creation of a website, you must consider some essential aspects:
WEB-DESIGN
Whether its companies specializing in website design or build-your-own website-type services. You will need to possess or bring knowledge of web design to help with the setup, layout, functionality, and ongoing maintenance of your website.
PHOTOGRAPHY/PHOTO EDITING
When it comes to professional websites, images taken on an iPhone without good lighting will make the site look bad. You need to ensure that your clients have confidence in your professionalism. The imagery of every part of your site, the homepage to the product pages, everything should reflect this professionalism. You will need to consider not only product photoshoots, as well for each product page on your site, but also campaign imagery which will be essential in creating brand identity. It will be displayed throughout your site.
WRITING
Writing a website can often be an overlooked aspect. It often gets left out until you need to fill your pages with content, and you're not quite sure what to say. If you're not a good copywriter or just don't have time to find the right words, consider hiring a temporary or freelance copywriter to help you consistently convey your brand tone on each page.
SEO KNOWLEDGE
As a brand owner, the more you learn about SEO, the more successful your website will be. However, aside from running a clothing line and all the concerns that selling online entails. It can be difficult to find the time to learn the best way to present your website to search engines. You can hire someone with SEO knowledge. This can help you get the most out of every page on your site by using the right content. But above all ensure that each future client can find you when searching. Of all the competitors vying for a spot in Google's top 10.
GOOGLE ANALYTICS
This is where Google Analytics comes in. This platform gives you detailed information about where your customers are coming from before they visit your site. It also tells you how long they stay on your site, which pages they choose to visit, and for how long. And finally, the last thing they look at before leaving. If you decide to start this process without the help of a web developer to save money, you will need to research online store options. With these tools, you can build a site for your brand using a platform of prebuilt templates. They are for anyone without coding skills. Check with the following companies to find out if you can embark on this adventure:
· Shopify
· Squarespace
· BigCommerce
· Magento
· WordPress
With these companies, you can create professional-looking websites to start your business. However, you should keep in mind that as your business grows, and you need more advanced technical specifications for your site, you will probably need to hire a developer.
1. IMAGES ARE KEY
High-resolution images are essential for creating a professional website. Not only will you need specific images for your product pages, but you will also need great photos of summer dress for girls.
When planning your photoshoot and deciding which photos will end up on your site, consider that these images will also be used for social media, corporate communications, and for your publications. They must therefore both reflect the identity of the brand and highlight the products in the best possible way. While it's possible to pull off a great photoshoot on your own, it's best to hire a professional photographer to get the best possible results.
2. SOCIAL NETWORKS
Each social network should be used for different business purposes, and this form of promotion should not be confused with simply having a few accounts and just posting pictures there. There must be a strategy behind it.
