Do you know Tik Tok has approximately 100 million monthly users within the United States? This whopping number stands as proof of the fact that businesses can make good conversions if they strategize their marketing around this platform.
Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Nevertheless, beginners into using this platform might not know how to use it for marketing their company.
The tricky part about using Tik Tok as a marketing tool is creating the right content that clearly resonates with the users. Yes, you got it right; the style and content of Tik Tok content are very different from those found on the other platforms.
So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021.
1. Discover the Platform
Before using Tik Tok for business marketing, it is necessary for you to know how it works and what tactics will bring you marketing success here. Well, Tik Tok is basically a video streaming and sharing application allowing its users to create different types of videos on varied topics.
The videos should be less than 60 seconds and more than 150 seconds long. All video content on Tik Tok can be jazzed up using filters, music, and special effects. The users even get lip-syncing options.
Considering a large number of features this app comes loaded with, it appears that marketing on this platform will be one good way of expanding the chances of reaching a wide range of people.
2. Use Hashtags in the Right Way for SEO
Tik Tok SEO will be the right medium for you to market your business, especially if you want individuals to get hold of your content on the platform. SEO on this medium involves optimizing content in a way that people find it through the search feature on the app.
Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. This way, they will get suggestions for an assortment of hashtags.
3. Have Clear Marketing Goals
Having clear marketing goals when using this platform is very important in order to gain rapid success. Remember, everything you post here should come with a purpose. In addition to this, your marketing content should perfectly fit the tone and voice of your business.
According to the latest marketing report, many brands have gained tremendous success in boosting their sales through Tik Tok marketing efforts. By coming up with a bold marketing campaign blended with a very powerful CTA along with specific goals, brands can execute and measure their returns on investment.
4. Use Tutorial Videos
Yet another effective way of marketing your business on Tik Tok is publishing tutorial hacks and videos related to the services or the products you are dealing with. If you are a digital marketing organization, you can use the platform for business with social media tips and marketing hacks.
In the same way, service-based companies can take advantage of tutorial videos for offering tricks and tops that go by their industry. Tutorials and hacks are the best ways of showcasing the value to the customers and building good rapport.
5. Get in Touch with Tik Tok Influencers
Tik Tok has achieved its success and popularity through the real people using it. These are influencers with a massive following, and collaborations with these people will definitely work towards your marketing efforts. That’s because they know best about how Tik Tok works.
Influencers here are well aware of the features of the platform, along with what works on it and what doesn’t. Nevertheless, when collaborating with the influencers, you need to ensure that the ones you have chosen are aligned with the values and personality of your brand properly.
6. Use Case Studies and Testimonials
Case studies and testimonials on Tik Tok are one fantastic type of social proof. These include before and after pictures of work or videos testimonials from satisfied consumers.
Companies and services, whether big or small, can easily find some of the most amazing ways of staying relevant, showcasing user-generated content, and growing loyal brand ambassadors. It is better to show what you deal in instead of telling.
7. Do Not Forget Tik Tok Advertisements
Just like all the other social media platforms that are gaining popularity day by day, Tik Tok duly followed trends and grabbed the scope of generating huge revenues simply by allowing businesses to advertise on the platform.
Using Tik Tok for advertising can be interesting, but you must also make sure what these advertisements are all about. Come up with the right objectives first, or say what results you want to get from your ad campaign.
Next, decide on the type of advertisements you want to run. There are several alternatives available like in-feed ads, top view ads, branded effects, brand take-over, and branded hashtag challenges.
8. Behind the Scene Videos on Tik Tok Create Magic
This should be an important part of your marketing tactics on Tik Tok. Use the platform to give the users a sneak peek of everything that happens behind the curtains. It is one of the most effective ways of creating an emotional bond with the customers.
Transparency and authenticity are of paramount importance in 2021. So, your job is inviting customers to see everything that happens to make the business a success.
9. Go for User-Generated Content
The present is a generation that wants to be challenged and involved. And because Tik Tok is a generation next platform, going the old-fashioned way of just delivering a sales-oriented, impersonal ad will not work.
You should aim at incorporating more of the content generated by the users. This way, you will be able to show followers that you take a good interest in their participation.
10. Repurposing and Cross-Posting
Sharing Tik Tok videos on YouTube, Snapchat, Instagram, and Facebook will help you capitalize on your video marketing tactics. Make sure your content has a lot of cross-posting potential, and this will surely bring you high returns on investment.
Hopefully, this content will help you consider Tik Tok seriously, and it will surely make more sense to you now. If it is a young customer base that you want to influence, then using this platform for your marketing campaign will definitely be a great step.