SEO is a key aspect in the ranking and portrayal of sites on SERPs and if carried out precisely as per SEO standards can contribute to your brand in many aspects. One such important SEO practice is the formation of meta tags that can have a leading role for any site.
To facilitate search engine bots and users perceive the websites in a considerable way meta tags are needed. If you are unfamiliar with SEO with no comprehensive knowledge about its operations, then we have got you covered. In this article, we have elaborated everything linked to meta tags with their core asset for any website.
What are Meta Tags?
Before moving on to its impact and best uses one should learn about meta tags what they are and where they are found on the website? Meta tags are brief and informative snippets of texts that tell search engines and humans what the webpage is about. These meta tags are not found on the front end but are handy in the source code as an immediate description.
The word Meta signifies data about the webpage and these meta tags are situated at the HTML head of the page. If you wish to search for meta tags or meta descriptions, then you need to have an approach to the source code.
Are Meta Tags suitable for SEO?
Yes, meta tags are helpful for SEO services as they help search engine bots figure out what the page is about while they crawl through your website. It likewise strengthens your chance of obtaining an appropriate rank as it advances the status of understandability of your webpage. So whether your website is big or small meta tags are immensely significant for SEO.
While including meta tags you are carrying out the task for the search engines easy to crawl your website much quicker and in a better manner. It is the central reason behind achieving good ranks by obtaining proper meta tags and acing your digital marketing strategy.
Meta Tags Classification
Four main types of Meta Tags can deliver maximum profitable results to your website. When you perform optimization accurately, there are great chances that there will be a spike broadening in the organic traffic. So regardless of the type of brand you have or the type of audience you wish to point these four meta tags are worth paying attention to:
1. Meta Keywords
These types of meta tags are for facilitating the crawlers to recognize the explicit keyword you require them to concentrate on within no moment. If you think that some keywords are profoundly pertinent to the page then the meta keywords tag can be adopted. It is prescribed to incorporate three to five keywords in the meta keywords field.
2. Meta Title
Visible at the top of the browser, this tag is essential to have on web pages. The best practice is to maintain the length of the title between 55-60 characters. Also, introduce the primary keyword of the page in the title.
3. Meta Description
As discussed earlier, the meta description is the short description of web pages mentioned for users and search engine bots information. The meta description should not be more than 160 characters and you can also put an important keyword into it.
4. Meta Robots Attribute
Meta Robots are a type of indication for search bots when they come to your website. Mentioned below are some of the meta tags for SEO and generating more traffic.
Meta Tags Increase Visibility
No matter the number of techniques and varieties of SEO practices you apply for attracting traffic incorporating meta tags is a must. Whether you optimize the old website pages or create a special landing page where you want more traffic it's recommended to have separate meta tags for these pages.
Not only do meta tags serve you with a better on-page experience but also help search engines index that changes faster. Most people forget to add meta descriptions to the landing pages that they create for special services and products. However, you should add meta descriptions and make the crawling process more frequent.
Meta Tags Improves SEO Rankings
It is an inevitable fact that having optimized meta tags improve search engine rankings drastically when it's done in the right way. It's a common practice among people to copy and paste a few lines from the page into the meta description section. However, it will bring minimum or even no benefit to the websites. Hence, it's a smart move to prepare custom and original text snippets for this purpose.
Your chances of getting a top rank improve when people searching a particular keyword or phrase find one in your meta description.
Meta Tags Improve User Experience
Meta tags are the first impression of your work in front of the audience and there is an equal probability of getting a click or being ignored. All this is a game of meta tags that improves the overall user experience by providing a glimpse of what's inside the page. With an optimized, customized short description you can attract the users to click and read more about the topic. Whatever platform you use for creating a website make sure you incorporate all important meta tags for more organic traffic and excellent optimization.
Meta Tags Creation
The very first rule is to keep your meta tags simple, readable, customized, and attractive. It should b quick to catch the attention of both readers and search bots. If you haven't optimized your website for these tags then it's time to get started and boost organic visibility on your website.
If your website is built on the HTML framework there are many code snippets mentioned on the internet to add all the respective meta tags manually to the pages. All you need to do is to paste those code snippets into the head of HTML and let the search bots crawl the website again.
On the other hand, if you have used WordPress or Shopify then these platforms have inbuilt features to add these tags effortlessly. On these platforms, there are several plugins and features available that enable you to put everything necessary related to meta tags. From title to description to key phrases, you only need to create custom snippets and paste them on every page.
These are the topmost reasons why you should start adding meta tags to your website and how they will benefit in attracting traffic. If you don't have an in-house team for performing the on-page SEO of the website then you can opt for a professional package and get everything optimized for your website achieving better rankings at the same time.