Anyone interested in gardening knows that plants need maintenance and care. A fresh seed or a plant brought from the nursery needs to be planted in a new pot with enough soil and water to help it grow. The seed needs the right amount of water and sunlight to sprout and maybe bless us with some flowers and fresh air. But why am I blabbering about plants in an article about digital marketing? Because the same concept applies to constructing a strategy for digital marketing for small businesses. You see, at TRD Studios, we understand that campaigns are very much like plants, needing watering, pruning, and attention. Running a successful business is not easy without the best marketing techniques that reach your desired audience. The most effective and monetarily way to get customers in your door is through digital marketing. Businesses need to stay afloat in the sea of digital services that have surfaced in the aftermath of Covid, further increasing the importance of digital marketing.
Five Stages of Digital Marketing
A digital marketing campaign for a small business has five main stages that help get your business the reach and exposure it deserves. Those stages are:
- Set up and Define
A digital marketing campaign is set up and the first three months are spent understanding your target demographic and defining the current business objectives. Experienced digital marketing specialists take an in-depth study into how your marketing channels are currently performing. Defining what a successful marketing campaign would mean to you as a business is also crucial at this stage. To do this, the goals you would like to achieve through the campaign challenges you might encounter in the process are to be determined. Answering a few queries such as the target audience to which you want to market your small business digitally, the unique point of your product/ service, and the kind of content you want on social media platforms can help the content strategist develop a clear and precise content plan.
- Implementation and Traction
To build a successful digital marketing campaign, the digital marketing specialists at TRD Studios will use the information collected from the first step and focus on your target audience, positioning, and content strategy. It is crucial to keep in mind that the overall momentum of the campaign heavily relies on the goals set by you as a small business.
Relationship-building is essential at this stage. To ensure this, engagement and conversations that will lead to success and collect as much data as possible are implemented while ensuring that analytics and conversion tracking are set up for future campaign purposes. This knowledge will be beneficial to further evolve the digital marketing strategy for your small business in the long term.
- Conversion and Expansion
This stage mainly looks back at the digital marketing strategies implemented and reviews how the strategy works out for your business by tracking your conversion goals. By measuring the success of the current campaign strategy, we find the spots within the system that needs to be improved or scrapped altogether. This will increase impact and conversions, helping your business to thrive.
- Leave your Comfort Zone
The business can see growth from the tweaked and improved digital marketing strategy in the digital marketing life cycle. This will make the company stick to this tested formula, especially as it's working. But small businesses need to be constantly upping their strategies to survive, and not doing so will only be feasible for a short time. Staying open-minded to growth and keeping your focus on the end goal for your campaign is essential to reap the benefits of a digital marketing campaign for a more extended period.
- Reap the Benefits & Repeat
Analysis and adjustments of the campaign can bring a few lucky ones to this stage, where they reap all the benefits of a well-thought-out campaign. The data at this point will be sufficient to analyze conversions for your desired audience. You can then use this data to enhance your campaign further. This stage is continual as digital marketing trends keep evolving, and a business needs to develop its strategies.
We have described a successful digital marketing lifecycle in this article and hope it was beneficial. At TRD Studios, our digital marketing team can successfully craft proper and ever-evolving digital marketing for your small business. Our digital marketing team of experts is ready to take you to the next level. Give us a call to find out how we can work together to get your brand discovered!