Title tags are an essential aspect of SEO and play a crucial role in determining the ranking of your website on search engines. They are the first thing that users see in the search results and can make or break their decision to click through to your website. A well-written title tag can not only entice users to click, but also provide search engines with relevant information about your page's content, increasing your chances of ranking higher. In this article, we will discuss some smart tactics to start writing result-driven title tags.
1. Start with Keywords
One of the most important aspects of a title tag is including relevant keywords. Keywords are the terms or phrases that users type into the search engine when they are looking for information. By including relevant keywords in your title tag, you can help search engines understand what your page is about, increasing your chances of ranking higher in the search results.
To start writing title tags with keywords, begin by researching the keywords related to your content. Use keyword research tools like Google Keyword Planner to find out what keywords are popular and relevant to your content. Once you have a list of keywords, choose the most relevant ones and include them in your title tag, making sure that they accurately reflect your content.
2. Keep it Short and Sweet
Title tags should be concise and to the point, typically no more than 60 characters long. This is because search engines only display the first 60 characters of a title tag in their search results, and any additional text is truncated. By keeping your title tags short, you can ensure that the most important information is displayed in the search results, and that users can easily see what your page is about.
To keep your title tags short and sweet, focus on including only the most important information and avoiding unnecessary words or phrases. Use active verbs and nouns to create a clear, concise title tag that accurately describes your content.
3. Make it Attention-Grabbing
In addition to being relevant and concise, title tags should also be attention-grabbing. This is because users are more likely to click on a title tag that catches their eye and entices them to learn more.
To make your title tags attention-grabbing, use strong, descriptive language that clearly communicates the benefits of your content. Highlight the unique selling points of your page, and use keywords that are relevant and enticing to users.
4. Use Brackets and Pipes
Brackets and pipes are powerful tools that can help you create more impactful title tags. Brackets can be used to add additional information to your title tag, such as the date of publication or the author's name. Pipes can be used to separate different elements of your title tag, making it easier for users to understand what your page is about.
To use brackets and pipes in your title tags, consider including information such as the date of publication, the author's name, or the type of content (e.g. blog post, video, or infographic). This can help users understand the context of your content and make it more appealing to them.
5. Make it Unique
Finally, it's important to make sure that your title tags are unique and not used by any other website. Duplicate title tags can confuse search engines and negatively impact your ranking.
To make your title tags unique, avoid using the same title tag for multiple pages on your website. Instead, create unique title tags for each page that accurately reflect the content of that page.