Search engine optimization (SEO) is one of the most common techniques used to drive more traffic to a website from organic search engine results. With the advancement of technologies, SEO techniques get changed constantly to offer better performance than before. Hence, businesses should be aware of the SEO Trends for 2020 that are introduced at regular intervals.
You must search for the best SEO strategy that can help your business to stay ahead of the competition and boost up the ROI. Are you interested to know the SEO Trends for 2020? Take a look into this article to know clear information about the SEO trends.
Analyze Your Audience & User Intent
Being a business owner, you must have a clear study of your visitors' preferences and SEO Trends for 2020. This is because audience preference matters more in your website traffic. Make a clear analysis of target audience whether they get attracted with text, image, audio or video such that you can meet their expectation well.
When you create the content based on the audience preference Google will reward your website thus increasing the customer rate. This is the popular SEO trends that will yield more traffic to your website.
Mobile-first indexing is one of the crucial SEO trends introduced by Google in the previous year. This is because Google provides the rankings according to the user experience of websites in mobile devices.
Nowadays, most of the people are making using Smartphones to search something online. So, mobile compatible websites are ranking high whereas incompatible one is reaching out thus losing web traffic. You should optimize your website as a mobile-friendly one to earn more rankings in SERPs.
Unique & Efficacious Content
Content is the forever king of search engine optimization that has much importance in a website. There is no change and content remains the same in the SEO trends. Go through the Google algorithm to know the value of content on a website.
Also, you come to know the top-ranked website had unique and quality content. So, put much effort to create quality and in-depth content with powerful keywords and include them in your websites to reap the benefits of SEO.
Quality images are considered as the best strategy to impress the visitors' to your webpage. The addition of images not only enhances the appearance of the content but also improves web user engagement.
On the other hand, the video content sounds more in the future of SEO and mobile apps to yield about 80% of traffic to the website. So, never underestimate the power of visual contents in SEO trends and take advantage of it.
Featured snippets are one of the latest SEO practices to increase your website rankings. Snippets are nothing but a structured data markup included in the existing HTML to provide clear information of the content in a webpage.
The featured snippets are a general format that can be used to provide direct answers to the audience questions without clicking on the link. So, adopt this technique in your website to grab the attention of the viewers through your effective content. Many statistics have shown that the website that has featured snippets will rank in the top search engine results.
Artificial intelligence is the modern technology that has a huge role in search engine optimization. Even though Google is making use of the AI technology in rank brain technique it gets improved often. The utilization of bot alters the search engine results with the help of machine learning. So, get hold of the bots in your websites to increase the ranking than your competitors.
Voice search is expected to create a revolutionary change in the searching method of users. Voice search is one of the most discussed SEO trends among other practices. With the voice search features, users don't want to take more risk in searching for something.
Merely, you can make a click on the button and speak out the required matter on the smart speaker. The rate of voice search users is rapidly increasing so build them in your website to place in top ranking.
Speed & Performance
The speed of your website must be enough to suit the range of user experience. The page speed has been considered as one of the ranking factors of Google. So, it is better to optimize your website for increasing the speed and its performance while the end-user visits it.
Get to know about the Accelerated Mobile Pages (AMPs) as it offers good user experience with the loading speed 30 times faster.
The reputation, expertise, and trustworthiness of your brand are other key trends of SEO in 2019. So, you have to keep an eye on reputation management of your business and website thus increasing the trust of audiences on you. Give more importance to the reviews and feedback of the customers to improve it according to the Google rating algorithm.
On-page optimization is ruling the SEO Trends for 2020 over a long time and it continues in the year 2019. With the beneficial on-page optimization strategies you can even improve the websites that don't have more ranking.
It never means that off-page optimization and other SEO techniques are not much important. So, focus more on the on-page optimization process to increase your web traffic thus increasing ROI.
Thus, these are the key SEO Trends for 2020 that every marketer should know. Since the SEO trends are changing constantly you must be updated with the trends often to succeed in your business. You can also hire the best professional SEO Service company In Mumbai to optimize your website ideally.
- Author: Ritesh patil
- Designation: Co-Founder
- Company: Mobisoft Infotech
- Profile: Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading mobile app development company with skilled Android and iOS app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.
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