Almost everyone is familiar with Siri or Alexa, the voice search function on Apple products. With over a billion active users, Siri has become one of the most commonly used voice search functions in the world. As more and more people adopt voice search technology, it's important for brands to have a voice search strategy in order to stay ahead of their competition. In this blog post, we'll discuss why your brand should have a voice search strategy and outline some tips for getting started. Keep reading to learn more!
A voice search strategy is becoming increasingly important for brands because of the growing popularity of voice assistants and smart speakers. Here are a few reasons why your brand should have a voice search strategy:
- Increased usage: The use of voice assistants and smart speakers is on the rise, so it's important for brands to be able to reach customers through these devices.
- Natural language: Voice search typically uses natural language, which means that customers may ask questions in a different way than they would type them into a search bar.
- Featured snippets: Voice search results often come from featured snippets, which are short answers that are pulled from a website. To be featured in a snippet, brands need to optimize their website for voice search.
- Local search: Voice search is often used for local queries, so brands need to ensure that their local listings and contact information are up-to-date.
- Direct answers: Many voice search queries are looking for a direct answer, so brands need to be able to provide clear, concise, and accurate answers.
- Personalization: Voice search technology is becoming more personalized, so brands need to consider how they can tailor their results to the individual user.
By having a voice search strategy, brands can improve their visibility in voice search results, increase brand awareness, and reach customers in a new way.
1. What is voice search and how does it work?
First, let's understand how voice search actually works. Voice search functions through the speaker on your device and allows users to speak requests into their devices in order to get answers. Unlike text-based searches that allow people to type questions and receive answers, voice search requires a different approach. It is important for brands to be mindful of this difference in order to create an effective strategy.
2. The benefits of voice search for businesses
There are many clear benefits when it comes to using voice search in your marketing efforts. Here are just a few:
- More natural than text-based searches: According to Google, "Voice commands feel less like answering questions and more like having a conversation. It's less formal, more natural." This means that people are more likely to use voice search if they're looking for information in their everyday life. For example, instead of typing "What time is it?" into your phone, you would simply ask Siri or Alexa "what time is it?". Voice search functions much more easily in natural language, which is why it's becoming so popular.
- Reach a wider audience: Because voice search is still a relatively new technology, there are many people who are not yet using it. This means that businesses that create a voice search strategy have the opportunity to reach a larger audience than those that don't. As more and more people adopt voice search, it will become increasingly important for brands to have a voice search strategy in order to reach as many customers as possible.
- More accurate results: According to Google, "Voice is not just an alternate input method – it's a completely different way of interacting with the device. After all, you wouldn't type the same thing you would say to Siri or Google Now." Because voice search results are different from text-based search results, it's important for brands to focus on creating content that is specific to this format.
3. How to create a voice search strategy for your brand?
First, you'll want to establish some goals for your voice search strategy. What are you trying to accomplish with voice search? Once you know this, it will be much easier to create an actionable plan. Here are some examples of common goals brands may want to achieve through their voice search strategies:
- Increase sales - If you're looking to use voice search to drive more sales, you'll need to create content that is relevant to potential customers and encourages them to make a purchase.
- Increase brand awareness - If you want to use voice search to increase brand awareness, you'll need to create content that is engaging and easy to share.
- Generate leads - If you're looking to generate leads through voice search, you'll need to create content that is relevant to your target audience and encourages them to provide their contact information.
4. The future of voice search and how it will change the way we do things now
As voice search continues to grow in popularity, it will begin to change the way we do things now. Here are just a few examples:
- Shopping - As more and more people begin using voice search to shop, businesses will need to focus on creating content that is relevant to potential customers and encourages them to make a purchase.
- Driving - In the next few years, voice search will likely have a huge impact on how people get from point A to point B. If you're not already investing in this area, now may be the time to start!
SEO is not just about having great content on your website. It's also about making sure that your content is accessible to potential customers through other channels, such as voice search.
Conclusion
Thansweb, one of the top SEO Company in Mumbai has been helping businesses to grow their sales by improving rankings and driving traffic with search engine optimization. They know that Voice Search is an important part of any digital marketing strategy. How can you use voice search strategies for your business? Let them help!
