Ethnic wear covers all the Indian traditional category of clothing which is worn by Indian women and men as a sign of their culture. It includes Saree, Salwar Kameez, Lehenga, Kurti, festive Kurti for women and Kurta Pajama, Sherwani, Dhoti Kurta for men. In India, the clothing is further subdivided purely based on which state one pertains to, religion and climate but broadly classified into North and South. India has a vast culture. If you visit Indian cities than you find that every next state, even the city has different cultures and traditions. Indian cities like Mumbai is known for their festivals like Ganesh Chaturthi, Krishna Janmashtami, Raksha Bandhan, etc. India has many online ethnic stores, but there are some online stores where you will find some amazingly designed traditional wear. Here is the list for the top 10 online ethnic stores to help you out selecting the best traditional wear for your next occasion.
1. Benzer World
Benzer is regarded as one of the oldest fashion retail stores in the country. Known for their exquisite ethnic and indo-western formal, casual and bridal fashion apparel, Benzer has been making every occasion, festival and event more special and memorable. Over the years Benzer has managed to adapt to changing market dynamics, closely following the pulse of retail and consumer trends, often defining them, through innovation, in-depth market knowledge, and a pro-active approach.
Things to Check: Bridal Wears, Designer Sherwanis, Indo-Western Wear, Jodhpuri Suits.
Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, classic Kurta-Jackets and matching accessories for life’s special moments. Manyavar has wide ranges of bridal wear and Indian traditional wear. They are also good with their cotton kurtas and several cotton products.
Things To Check: Kids Wear, Cotton Kurtas, Bridal Wear & Designer Sherwani.
3. House Of Indya
Indya - the Ethno-fusion brand of the company was started in the year 2016. Not quite ethnic, and not all-out Western, the brand toes a fine-line between the two schools of dressing. Today, the brand sells from 55 retail touchpoints across the country. Indya has made its first foray into Exclusive Brand Outlets with 19 own-stores pan India, marking the first step in its offline journey with many more to come.
Things To Check: Floral Skirts, Fusion Wear and Designer Cigarette Pants.
Mirraw is a company that provides an online Indian ethnic store. It enables designers to set up boutiques and showcase their new designs to a wide audience on the web. Mirraw brought you some amazing collection of wedding wear and festival wear.
Things To Check: Banarasi Saree, Islamic Wear, and Jewelleries.
Biba is the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. Contemporary ethnic fashion at an affordable price is BIBA’s commitment to fashion enthusiasts, offering ladies’ churidars and dupatta sets in cotton, in shades of every color, and with irresistible color combinations and patterns. When it comes to ethnic wear, there are very few names that appear to our mind and BIBA is one of them. One of the dominant players in women's online ethnic stores in India, the brand provides its customers with trendy ethnic wear online at a much-budgeted price.
Things To Check: Cotton Kurtis, Anarkali, Kalidar
6. Peach Mode
Peachmode is a global online store for designer ethnic wear or traditional wear. Their mission is to provide the handpicked designs of wedding sarees, designer anarkalis, lehengas, Kurtis from various parts of India at the best price. The merchandise on their site is exclusive and quantities are often limited, hence we recommend you to shop for whatever you like before it goes off the rack. Peachmode has a professional team of fashionistas who update our blog to provide you with the read on the latest fashion trends and keep you close to Indian culture and heritage. Satisfied delighted customers are what we believe in.
Things To Check: Designer Saree, Celebrity Lehengas and Indo-Western
Traditional wear has always had a special place in the hearts of fashion conscious Indian women and men. Craftsvilla uses a marketplace model to capture the regional variations of India. We connect local artisans & designers directly to global customers and thereby increase their livelihood, remove middlemen, help them create/promote their brand and thereby preserve our culture, traditions, and values. We believe this journey will not only help artisans of India but also help customers discover and buy products that they otherwise are not able to do today.
Things To Check: Cotton Kurtis, Designer Lehengas and Cotton Salwar Suit
Mebaz was created with a dream to become a leading fashion brand. From the first store in Hyderabad 1971, the brand has grown to 20+ stores, making it one of the largest brand houses of ethnic fashion. The main aim of Mebaz is to become a family celebration wear retail chain; a destination where family members help each other shop. As Mebaz is modern retail thrives on fresh needs and demands, their philosophy is based on a deep understanding of Indian consumers with an eye for the exquisite.
Things To Check: Short Printed Kurtas, Sarees and Pathani Set
9. Kalki Fashion
KALKI, the brand that houses one of an exclusive range of bridal, couture & prêt collection as well as accessories, footwear & jewelry which makes it one of the most sought after shopping destinations for women. KALKI stands for ethnicity but with a contemporary twist that helps the bride experience a fairy tale wedding. The brand believes in making special memories even more precious so that every woman celebrates her occasion with full zing. With interiors that match the brand's personality and courteous staff, shopping at KALKI will indeed give every lady a wonderful shopping experience.
Things To Check: Bridal Wear, Nehru Jacket, and Kids Collections
Simaaya is one of the most loved ethnic wear brand in the world, they have the finest collection of designer suits, sarees, lehengas, bridal wear and accessories for the special occasions of your life. Simaaya's team consists of an excellent team of in-house designers from some of the leading institutions of India. Simaaya has also launched our online store in 2015, which consists of a wide and versatile range of designer outfits at affordable prices. Simaaya has been praised for its outstanding collection and admirable work with the star retailer award in 2014 and the emerging Indian award in August 2008.
Things To Check: Banarasi Sarees, Handloom Sarees, and Designer Suits.