Ethnic wear covers all the Indian traditional category of clothing which is worn by Indian women and men as a sign of their culture. It includes Saree, Salwar Kameez, Lehenga, Kurti, festive Kurti for women and Kurta Pajama, Sherwani, Dhoti Kurta for men. In India, the clothing is further subdivided purely based on which state one pertains to, religion and climate but broadly classified into North and South. India has a vast culture. If you visit Indian cities than you find that every next state, even the city has different cultures and traditions. Indian cities like Mumbai is known for their festivals like Ganesh Chaturthi, Krishna Janmashtami, Raksha Bandhan, etc. India has many online ethnic stores, but there are some online stores where you will find some amazingly designed traditional wear. Here is the list for the top 10 online ethnic stores to help you out selecting the best traditional wear for your next occasion.
1. Benzer World
A High Street Fashion Brand, Benzer Is Regarded As One Of The Oldest Fashion Retail Stores In The Country. Known For Their Exquisite Ethnic And Indo-Western Formal, Casual And Bridal Fashion Apparel, Benzer Has Been Making Every Occasion, Festival And Event More Special And Memorable. Even Today, The Showroom At Breach Candy Remains The Flagship Store Worldwide While Benzerworld Is Our Online Shopping Portal Which Offers Products That May Not Be Available At The Retail Store.
Long Before The Age Of Globalization Dawned In India, Benzer Opened A Fashion Store In 1982 Strategically Located On Mumbai’s Very Own ‘Golden Mile’ In The Heart Of The Glittering, Up Market District Of Breach Candy. The Store Became A Landmark In More Ways Than One, Heralding The Beginning Of The Retail And Consumer Revolution In The Country. Over The Years Benzer Has Managed To Adapt To Changing Market Dynamics, Closely Following The Pulse Of Retail And Consumer Trends, Often Defining Them, Through Innovation, In-Depth Market Knowledge And A Pro-Active Approach.
A Completely Home Grown Fashion Brand, Benzer Enjoys A Vast International Customer Base, Consisting Mainly Of High Net-Worth, Discerning Non-Resident Indians, Apart From The Loyal And Constantly Growing Local Clientele. The Brands Effective Advertising And Striking Photo Shoots Have Attracted Attention And Mindspace Locally And Now With Their Highly Functional And Designer Online Presence, Benzer Products Are Available And Accessible To People Across The Globe, Strengthening The Brand’s Presence Internationally.
Over The Years, The Brand Has Acquired Significant Equity, Not Just In Terms Of Customer Perception And Brand Image, But Also In Terms Of Financial Success, Posting Double Digit Growth Figures Enabling The Group To Diversify Its Interest Into A Host Of Activitiesfrom A Food Processing And Cold Storage Complex To Stock Broking To The Manufacture Of Vital Chemicals, To Name A Few.
Things to Check: Bridal Wears, Designer Sherwanis, Indo-Western Wear, Jodhpuri Suits.
Mumbai Branch : 49, Bhulabhai Desai Marg, Breach Candy, Mumbai, Maharashtra 400026
Contact Number : +9188 7913 2222
Website: https://www.benzerworld.com/
2. Manyavar
Manyavar began its journey as a thought in 1999 when Ravi Modi ventured into a family business which revamped men’s ethnic wear. What followed was a full swing retail operation thriving from 2008 and since then the company has grown from a niche 90 employees to a blissful 5000+ employees associated with the brand.
Under the umbrella of Vedant Fashions Limited (formerly known as Vedant Fashions Pvt. Ltd.), Manyavar transformed men’s ethnic fashion wear into a signature statement. Soon the brand opened a much wider variety of men’s garments and accessories which rendered it as a one stop shop for celebration wear. During its evolution, the label became synonymous with wedding wear; a one-stop-store, draping the world with joy and finest Indian elegance. Thus, Manyavar completed celebration!
Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, trendy Kurta-Jackets and matching accessories for life’s special moments. Not leaving behind the juniors, Manyavar started with their Kid’s Ethnic and Fusion wear line which was a delight to the little ones.
Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 600+ stores in over 240 cities and in 5 countries with 15 international stores in U.A.E., Canada, U.S.A and UK.
Things To Check: Kids Wear, Cotton Kurtas, Bridal Wear & Designer Sherwani.
Mumbai Branch : Janata Industrial Estate,1/162, Senapati Bapat Marg , Gala No. 15/20, Lower Parel Mumbai, Maharashtra 400013
Contact Number : 02224974553
Website: https://www.manyavar.com/
3. House Of Indya
Indya is a modern Indian Wear brand that was born out of the thought to re-invent traditional Indian fashion by considering the evolving lifestyle and aesthetics of the new-age woman. Not quite ethnic, and not all-out Western–the brand champions a unique concoction of the two by emphasizing on contemporary silhouettes that are crafted in lush fabrics, and laden with traditional embroideries, and heritage prints and motifs, with breathtaking details to boot. Our clothes are designed bearing in mind the Indian body types, and conceived by a passion to make dressing up a lavish, yet effortless affair
Since its inception in 2012, High Street Essentials Pvt. Ltd., has emerged as one of India’s leading omnichannel fashion houses. Spearheaded by two powerhouse women–Shivani Poddar & Tanvi Malik, the company has uniquely positioned itself as the 360-degree solution to all urban women’s fashion needs. Besides Indya, HSE owns FabAlley—a rapid fashion western wear brand comprising globally trendy apparel and accessories; and Curve—a Western Wear brand for plus-sized women. All brands have an inimitable style signature and are attuned to the women of today.
Indya’s design philosophy is centered on the contemporary global woman who wants her Indian Wear wardrobe to not only be stylish but also affordable, functional, and effortless. Each collection is an ode to our rich Indian culture, and remixed with modern elements injecting every piece with glamour and ease.
Things To Check: Floral Skirts, Fusion Wear and Designer Cigarette Pants.
Noida Branch : High Street Essentials Pvt Ltd C-11, Sector 7, Noida, UP- 201301, India
Contact Number : +91-8929987349
Website: https://www.houseofindya.com/
4. Miraaw
Mirraw is a company that provides an online Indian ethnic store. It enables designers to set up boutiques and showcase their new designs to a wide audience on the web. Mirraw brought you some amazing collection of wedding wear and festival wear.
With over 1 lac listed products, 3 million and counting customers worldwide, our mission is to bring the world's best ethnic designs to your doorstep. Based out of fort, Mumbai it brings handpicked designs in ethnic jewellery, apparels, accessories & more.Founded by Shailesh Jain & Anup Nair in 2011, our products make our customers look incredible. With a great fan following in India, US & Europe. Mirraw is extremely focused on ethnic wear and wants to dominate this space in the coming few years.
Things To Check: Banarasi Saree, Islamic Wear, and Jewelleries.
Website: https://www.mirraw.com/
5. Biba
BIBA, a synonym for pretty women in Punjabi, is a home-grown fashion brand, started by Mrs. Meena Bindra in 1988. Since then, it has become synonymous with ethnic wear in India. BIBA’s journey so far has been nothing but momentous and incredible, and the story behind the brand is as awe-inspiring as the woman who created it.
The brand’s signature designs combined with the intricate detailing of hand block prints made people sit up and take note right away. With love pouring in from many Bollywood celebrities as well, Biba became a household name, with retail stores cropping up across India to cater to the growing demand. Today Biba is…BOLDFEARLESSTREND-SETTINGSTYLISHEFFORTLESS from using clean comfortable silhouettes to champion the modern Indian woman, to creating gorgeous designs steeped in our tradition, as well as presenting a line of chic and adorable clothing for children from 2 to 15 years, today BIBA is a powerhouse of contemporary as well as Indian fashion.
Things To Check: Cotton Kurtis, Anarkali, Kalidar
Mumbai Branch : Shop No. 44, Basement, Ground Floor,, First Floor, 17Th Satra Park, Shimpoli Road, Borivali West, Mumbai, Maharashtra 400092
Delhi Branch : BIBA Fashion Limited, 12th & 13th Floor Capital Cyberscape Sector-59 Golf Course Extension Road,Gurugram-122102 Haryana, India
Contact Details : 011-41169005
Website: https://www.biba.in/
6. Peach Mode
Peachmode is a global online store for designer ethnic wear or traditional wear. Their mission is to provide the handpicked designs of wedding sarees, designer anarkalis, lehengas, Kurtis from various parts of India at the best price. The merchandise on their site is exclusive and quantities are often limited, hence we recommend you to shop for whatever you like before it goes off the rack.
Peachmode has a professional team of fashionistas who update our blog to provide you with the read on the latest fashion trends and keep you close to Indian culture and heritage. Satisfied delighted customers are what we believe in.
Things To Check: Designer Saree, Celebrity Lehengas and Indo-Western
Website: https://peachmode.com/
7. Craftsvilla
Traditional wear has always had a special place in the hearts of fashion conscious Indian women and men. Craftsvilla uses a marketplace model to capture the regional variations of India. We connect local artisans & designers directly to global customers and thereby increase their livelihood, remove middlemen, help them create/promote their brand and thereby preserve our culture, traditions, and values. We believe this journey will not only help artisans of India but also help customers discover and buy products that they otherwise are not able to do today.
Things To Check: Cotton Kurtis, Designer Lehengas and Cotton Salwar Suit
Website: https://www.craftsvilla.com
8. Mebaz
Mebaz was created with a dream to become a leading fashion brand. From the first store in Hyderabad 1971, the brand has grown to 20+ stores, making it one of the largest brand houses of ethnic fashion. The main aim of Mebaz is to become a family celebration wear retail chain; a destination where family members help each other shop. As Mebaz is modern retail thrives on fresh needs and demands, their philosophy is based on a deep understanding of Indian consumers with an eye for the exquisite.
Things To Check: Short Printed Kurtas, Sarees and Pathani Set
Website: https://www.mebaz.com/
9. Kalki Fashion
Born in Mumbai, India in 2007, KALKI evokes the very spirit of the city it was founded in. An upstart, innovative, and dynamic brand – KALKI – offers the best of contemporary, ethnic Indian fashion and fusion-wear styles. Staying true to the brand’s unique promise of premium and wearable fashion, KALKI unveils fresh collections and all-new designs throughout the fashion calendar. KALKI’s design and aesthetic sensibility seek inspiration from all walks of life- be it the beauty of nature and heritage in art, architecture and culture, intricate creations, and the modern world to the home-bound handloom traditions of India.
From an early age, he saw the building up of textile capabilities, the diversification of its product base, and emergence which gave birth to the business idea. From specializing in sourcing & supplying quality textile raw materials across the world, today his efforts have let the company be one of the leading importers of silk fabrics. His contagious zeal has let fashion companies across the globe entrust the brand with their development needs. Later his idea gave birth to the brand, KALKI Fashion which has achieved a remarkable presence as a manufacturer & exporter in Women’s Ethnic Wear.
Things To Check: Bridal Wear, Nehru Jacket, and Kids Collections
Mumbai Branch : Kalki Fashion 101, Prime Plaza, S. V. Road, Near Aasha Parekh Hospital, Santacruz, Mumbai - 400054.
Delhi Branch : E-Block, E-3, South Extension II, New Delhi, Delhi 110049
Contact Details : 011 4117 0730
Website: https://www.kalkifashion.com/
10. Simaaya
The extraordinary journey of Simaaya began in 2005 with its flagship store at elgin road (kolkata). One of the most loved ethnic wear brand in the world, we have the finest collection of designer suits, sarees, lehengas, bridal wear and accessories for the special occasions of your life. Simaaya's team consists of an excellent team of in-house designers from some of the leading institutions of india. We have also launched our online store in 2015, which consists of a wide and versatile range of designer outfits at affordable prices. Simaaya has been praised for its outstanding collection and admirable work with the star retailer award in 2014 and emerging indian award in august 2008.
Simaaya is one of the most loved ethnic wear brand in the world, they have the finest collection of designer suits, sarees, lehengas, bridal wear and accessories for the special occasions of your life. Simaaya's team consists of an excellent team of in-house designers from some of the leading institutions of India. Simaaya has also launched our online store in 2015, which consists of a wide and versatile range of designer outfits at affordable prices. Simaaya has been praised for its outstanding collection and admirable work with the star retailer award in 2014 and the emerging Indian award in August 2008.
Simaaya memorialize indian ethnic fashion, we proffer best customer service worldwide. Our outstanding range of ethnic products epitomizes rich Indian artistry, culture and craftsmanship. The sole vision is to transform Simaaya into an iconic brand that promises customers an unparalleled experience. Our passion for producing quality fashionable attires and delivering customer satisfaction has made us one of the well-known ethnic wear brand in the country. We believes in making special occasions truly memorable. Our anthology is created by fresh, upcoming talent and playing on the vivacity of the ultramodern woman. The entity has a touch of fine quality materials, and filled with everlasting grace of love.
Things To Check: Banarasi Sarees, Handloom Sarees, and Designer Suits.
Kolkata Branch : 10/4D, Elgin Rd, Near Forum Courtyard Mall, Sreepally, Bhowanipore, Kolkata, West Bengal 700020
Website: https://www.simaayafashions.com/
Certainly, here's an FAQ (Frequently Asked Questions) for an Online Ethnic Store:
What is an online ethnic store?
An online ethnic store is a website or platform that specializes in selling ethnic or traditional clothing, accessories, and related products. These stores offer a wide range of items that represent the culture, heritage, and traditions of a particular region or community.
What products can I find in an online ethnic store?
You can find a variety of ethnic products in online ethnic stores, including traditional clothing like sarees, kurta-pajamas, lehengas, sherwanis, as well as accessories like jewelry, footwear, bags, and home decor items with ethnic designs.
Are the products in online ethnic stores authentic and of good quality?
Reputable online ethnic stores source their products from trusted manufacturers and artisans, ensuring both authenticity and quality. It's essential to read reviews and check the store's reputation to verify the authenticity and quality of their products.
Can I find ethnic products from various cultures and regions in one store?
Many online ethnic stores offer a diverse range of products representing different cultures and regions. You can find products from India, Africa, Asia, the Middle East, and other parts of the world in a single store.
How do I choose the right size when shopping for ethnic clothing online?
Online ethnic stores usually provide sizing charts and guidelines for their products. Measure yourself accurately and refer to these charts to select the appropriate size. Additionally, some stores offer customization options for a perfect fit.
Do online ethnic stores offer international shipping?
Most online ethnic stores offer international shipping to cater to customers worldwide. However, shipping costs and delivery times may vary, so it's essential to check the store's shipping policies.
Can I return or exchange products purchased from an online ethnic store?
Return and exchange policies vary from store to store. It's crucial to review the store's return policy before making a purchase. Generally, items may be returnable within a specific timeframe if they are unused and in their original condition.
Are there payment options beyond credit/debit cards when shopping in online ethnic stores?
Online ethnic stores typically offer multiple payment options, including credit/debit cards, digital wallets, bank transfers, and sometimes cash-on-delivery, depending on your location and the store's policies.
How do I contact customer support if I have questions or issues with my order?
Most online ethnic stores have customer support available through email, phone, or live chat. Contact the store's customer service team for assistance with any questions or issues related to your order.
Are there any special discounts or promotions in online ethnic stores?
Online ethnic stores often have seasonal sales, discounts, and promotions. Additionally, many stores offer discounts to first-time customers or subscribers to their newsletters. It's a good idea to keep an eye out for these deals.
Can I get custom-made ethnic clothing from online stores?
Yes, many online ethnic stores offer customization services for clothing. You can often provide your measurements and preferences to have clothing tailored to your specific requirements.
How do I ensure the security of my personal and payment information when shopping online?
To ensure the security of your information, make sure to shop from reputable and secure websites. Look for the padlock symbol in the web address, use secure payment methods, and avoid sharing sensitive information on unsecured platforms.
Remember that specific details and services may vary among different online ethnic stores, so it's essential to read the store's policies, check for customer reviews, and contact their customer support if you have any specific questions or concerns.
