There are many products and services aimed at helping college students and making their lives easier. Whether you provide affordable tech for students or you're promoting college counselors for high school students, you'll need to know how to market to this unique group of people.
If you want to market to college students, you have to understand how they think and what they want. Keep reading to learn the best ways to reach this valuable demographic.
Manage College Students' Customer Experience
Customer experience journey management (CXJM) is a process that companies use to track and manage the customer's experience from start to finish. This includes understanding what the customer's needs and wants are, as well as tracking the progress of each interaction along the way. By doing this, companies can ensure that they are providing the best possible experience for their customers and that all interactions are meeting or exceeding the customer's expectations.
One of the key benefits of CXJM is that it allows companies to identify any points where the customer's experience went wrong. This can help them to fix these problems quickly and prevent them from happening again in the future. Additionally, CXJM can help companies to better understand how their customers interact with their product or service and what changes they might want to make in order to improve their experience.
Overall, CXJM is a valuable tool for ensuring that customers have a positive experience with your company and for providing valuable insights to improve your marketing campaign.
Understand College Student Buying Habits
In order to understand how to market to college students, it is important to know their buying habits. College students are a unique group of consumers because they are not only transitioning into adulthood but also becoming independent for the first time. They are typically open to new experiences and trying new things, making them an attractive target for marketers.
One of the most important things for brands targeting college students is understanding that this group is highly diverse. There is no one-size-fits-all approach when marketing to them. Rather, marketers need to tailor their messages and strategies according to what is most relevant to each individual college student.
There are a few general trends that tend to apply across the majority of college students, however. For example, technology is hugely important to this demographic. They rely on laptops, smartphones, and other devices for entertainment, communication, and studying. As such, brands that can find ways to incorporate technology into their marketing campaigns will likely be more successful in reaching college students.
Finally, another thing that sets college students apart from older adults is their willingness, and often eagerness, to experiment with new products and services. Brands that can offer something novel and interesting will likely have success in attracting attention from this demographic segment
Advertise in College Publications
Many colleges and universities have their own publications, which can be great places to advertise. These publications often have a wide distribution, reaching not only the students on campus but also their parents. In addition, because these are official university publications, they carry more credibility than commercially produced student magazines or websites.
To get the most out of advertising in college publications, it's important to understand the audience. College students are an engaged and active group, so your ad needs to stand out from the clutter. Be sure to target your message to appeal to this audience and use creative visuals and headlines.
Also, consider what time of year is best for running your ad campaign. The fall semester is typically when students are most actively shopping for school supplies, so this is a good time to run ads for back-to-school promotions. Spring semester is another popular time for college students to make purchases, so consider running ads then as well.
Use Social Media Strategically
While college students are among the most active users on all social media platforms, which is why marketers should use social media strategically. This means that marketers should target the right platforms and use the right content.
For example, Snapchat is a popular platform among college students. Therefore, marketers should use Snapchat filters and lenses to engage with this audience. Additionally, they can create content that is relevant to this demographic, such as quizzes and polls about current events or trends on campus.
Facebook is another platform widely used by college students. In order to reach this audience on Facebook, marketers can create ads that are tailored for young adults. They can also post content that is relevant to their interests, such as articles about upcoming exams or student life hacks.
Marketing to College Students
Marketing to college students can seem like an insurmountable task at times due to the diversity among this demographic. However, by managing the customer experience, understanding their buying habits, advertising in college publications, and using social media strategically, you can create an effective marketing campaign.